
I would like to start by telling you all that I do not necessarily match my socks. And I do not intend to write a Ovidian Covidian monologue on hosiery standards….but matching socks is not a priority. I am not defiantly doing it. I just do it. It’s fun. Colorful. Different. Mostly no one sees your socks anyway. One is ALWAYS missing (in that impalpable elusive foot covering dimension). And, unless you are the personality type that actually ‘cuffs them’ together, those damn twins separate as if feuding. So here it goes. Some thoughts on conformity, whether or not you see the analogy. I just ask that, next time you don a pair, maybe give some second thought to how much you REALLY REALLY care that they duplicate. And maybe even question the ‘why’, that is, especially after considering below…

Speaking about conformity, did you know that almost 30% of Americans say they rarely, never or only sometimes wear a mask, according to a July poll by Gallup. And the rest of us wonder ‘WHY’? Even though I do not expect this piece to focus on MASKISM, I am compelled to discuss it. So let’s get this part over with. Did not intend to politicize ‘masking’ but geeze…. Everything else is. And when discussing our powerful need to ‘conform’ the damn mask controversy inserts itself! When someone tells another person to do something, it can often be threatening to one’s freedom or can be perceived as an act of aggression. The reaction that ensues is sometimes called psychological reactance. A mask mandate can be a trigger of that threat to one’s freedom and the severity if the REACTANCE can depend on how the order is worded.

If you say ‘Wash your hands please’ or ‘Prevent Forest Fires’ – those do not necessarily tread on one’s feet. However, if you say, ‘You must wear a mask’ or ‘No jeans to be worn in dining room’ there’s a sort of instinctual thing in ALL of us that triggers a response like, ‘Don’t tell me what to do.’ Same for masking. When required to wear masks indoors as well as outdoors, people don’t always follow the rules, as we all have noted. They have even taken pride in their decision not to wear them. The ramifications of being infected with COVID-19 are what researchers might label a realistic threat, something that can negatively affect one’s physical well-being. However, the guidelines for fighting COVID-19 can be viewed as a symbolic threat, which can feel like an assault on someones’s values, belief system or worldview.

Okay, so getting back to my mismatched socks quirk, I believe it is that social and cultural norms can become rules or expectations of behavior due to a shared belief within a cultural or social group. While most likely ‘silent’ norms offer social standards for appropriate and inappropriate behavior that ‘govern’ acceptability in interactions among people. These norms are incredibly influential over individual behavior in many different contexts. We therefore don’t expect people to behave randomly. We expect them to behave in certain ways in particular situations. Every situation encompasses its own unique set of expectations about the “proper” way to behave, and can vary from group to group.
There are norms defining appropriate behavior for every social group. For example, students, neighbors and patients in a hospital are all aware of the norms governing behavior. And as the individual moves from one group to another, their behavior changes accordingly. Conformity is typically motivated by a person’s identification with a specific group. In theory, to be truly accepted as a member, an individual must adopt the norms and rules that govern the group’s behavior. These actions may, at first, differ from their own personal values. In time, however, the individual’s underlying beliefs and attitudes may begin to shift as the opinions and behaviors of the group become ingrained and automatic.

Conformity bespeaks a wide-ranging experience in which people (intentionally or unintentionally) change their behavior or beliefs to fit in with a larger group. As opposed to this, groupthink refers to a specific kind of dysfunctionality in which a group of well-intentioned people make irrational decisions. Groupthink is often, but not always, spurred by a desire to conform.
Now norms provide order and it is difficult to see how human society could operate without social norms. We NEED them to guide and direct our behavior and to provide order and predictability; to make sense of and to understand each other’s actions. These are some of the reasons why most people, most of the time, conform to social norms. They are pervasive in our society. They tell us what and what not to do. They are socially shared, carry a sense of control and can influence and constrain behavior. ABNORMALITY appears when a behavior does not fit in what is considered socially acceptable.

Changing our behaviors to match the behaviors of the people around us is indigenous to us. One reason for this is because we care what people think of us. Another reason we conform to the norm is because others may have information we need. Counting on norms is an effective game plan about how we are supposed to act. However, this may lead to misperceptions about how the ‘typical’ person acts, contributing to obvious dilemmas. We often adopt the actions and attitudes of the people around us through observation. Styles of dress, music, and foods are conspicuous, however, views on politics, religion and lifestyles also resound attitudes of the people we interact with. Psychologists often assign this tendency to act and think like the people around us as ‘conformity’. Needless to say… wearing mismatched socks falls (ever so superficially) into that category. Yet I am proud to say, although some may think this decorum eccentric and perhaps non-conformist, I deem it rather original and a bit bohemian. So…

The Social Norms Theory aims to understand the environment and interpersonal influences (such as peers) in order to change behavior, which can be more effective than a focus on the individual to change behavior. Peer influence, and the role it plays in individual decision-making around behaviors, is the primary focus of Social Norms Theory. It states that our behavior is influenced by misperceptions of how our peers think and act. Overestimations of problem behavior in our peers will cause us to increase our own problem behaviors; underestimations of problem behavior in our peers will discourage us from engaging in the problematic behavior. Accordingly, the theory states that correcting misperceptions of perceived norms will most likely result in a decrease in the problem behavior or an increase in the desired behavior.

Social norms are unshakeable and accurate rules of behavior that develop through interactions among members of a given group or society. Norms are outlines for how people should act in certain situations, as all groups have established norms that tell members what they should and should not do under certain circumstances. When accepted by the group, norms act as a means of influencing the behavior of the group with a minimal amount of external control.
And now for the fun part – as by conforming to group norms, idiosyncratic points can be earned, and if enough idiosyncrasy credits are earned, the person can, on occasion, breach norms (deviate in undesirable ways) without retribution from the group. Daresay I have inserted my persona here. I like to think myself so, anyway. I am often called ‘a crazy old lady’, which in the land o’ intellectuals, can be quite endearing. However…. Well, my ego refuses to elucidate! Individuals who breach norms but cannot provide an acceptable explanation for their violation are often evaluated negatively and may experience peer aggression and rebuke. That just how it goes…

Steering toward a more indicative application of conformity, I believe that the resistance that I see to wearing a mask isn’t ideological or political but more simply an issue of convenience, social norms and social pressure. If people felt like not wearing a mask would make them be rejected by their peers (or) would make them look bad, they would all wear masks. Do you agree? Too simplistic? I clearly don’t know… I see my community as following the lines of battle when it comes to opinions on masking.

Obviously, Masking has become a political behavior as well as a public health one. And as much as I want to deflect from this issue, I really cannot totally ignore the fact that because mask opinions can be tied up with identities, as well it does with social signaling a group membership. The decision on whether to wear a mask can signal both political affiliation and cultural opposition. For example, if people feel as if wearing a mask is a criticism of the president or wearing a mask is an endorsement of a Democratic position, then not wearing one can signal loyalty to the president. We all know this to be sad, but true. The second you say to somebody, ‘You have to wear a mask,’ they can hear ‘Hey, your group is wrong, and you need to accept defeat’. Ugh. ENOUGH

Most importantly, let us not forget that wearing a mask is about protecting the people around you. Not wearing one communicates disregard for the health of your neighbors, rather than invulnerability. Your mask protects the other person. The other person’s mask protects you. I don’t feel like people have internalized that logic. If you don’t wear a mask, you’re not saying, ‘I’m brave.’ You’re saying, ‘Who cares if you die?’
I surmise, in closing, that we can all see conformity as a weakness by saying it can support bad behaviors, such as smoking, overeating or risky sexual activities. However, if you think of conformity as a powerful social mechanism through which we change our ideas about the world, it could be used positively, such as encouraging people to vote, to do volunteer work or to donate to charity.

Conformity is a complex behavior. It is a subgroup of cooperative behavior and can be seen as a huge benefit to humanity in many ways. However, the degree to which people conform can be affected by altering group size, group consensus, privacy and culture. The fact that humans are always sending signals to one another decides whether they publicly conform or diverge. Sociologists are often quoted as saying that we are all influenced by the people around us more than we realize. Of course, each person is unique, and ultimately each of us makes choices about how we will and will not act. But decades of research on conformity make it clear that we live in a social world and that—for better or worse—much of what we do is a reflection of the people we encounter. I guess somehow and somewhere I became a sock nonconformist. Mismatched socks are my way. It is good for me. Yes, the minutia in life of wearing two different socks makes me proud. Guilty as charged.

“If you want to change the culture, you will have to start by changing the organization.”
— Mary Douglas
Please keep in mind that this is just an introduction to the complex behavior that is conformity. It is a topic of book and college courses. Read On! PLEASEREADTHIS 🗽


















































